Street Marketing

Growing up in NY the highest compliment you could pay someone, was to say they were “Street Smart”. This indicated the individual knew how to get things done, with a commons sense no nonsense approach to life. This same common sense approach is what makes Street Marketing, ideal for the small business owner looking to create a big impression on a limited budget.

Street Marketing is built on the same foundation as traditional marketing; clear goals, concise description of a target customer, and a well thought out plan.

The difference is a matter of focus!

Unless you have the marketing budget of Coca Cola or McDonalds, you don’t really have sufficient funds to support a true mass market campaign, one that reaches all consumers. Savvy Street Marketers narrow down their audience to people who are most likely to buy. They spend marketing dollars reaching a concentrated group several times, rather than trying to touch everyone once. This does not mean they limit to whom they sell, but simply to whom they actively try to reach with marketing materials.

Street Marketing takes leg work

How do you decide where do you invest your money? Take time to do some analysis and planning on the front end. Study your past sales, where does most of your business come from?

Also take time to look hit the streets. Look at census data, and local real estate and business publications to find uncover neighborhood trends. The local chamber of commerce may have some additional insight into where the “action” is.

And finally, are some sub-groups or communities ignored by your competitors? Each of these groups may make attractive targets. Be sure the community you select is large enough to support your business objectives. Then plan your attack.

Your goal is to get their attention. It is about reaching the right customers, with the right message, at the right time. Instead of running a 1/8 of a page advertisement in the Sunday paper, alongside five of your competitors, consider buying a larger advertisement in a smaller newspaper, or neighborhood directory. You are more likely to be noticed and remembered for supporting their community. And if you advertise on a regular basis, these smaller newspapers are more likely to make room for your press releases and informational articles.

Be on the Street on a Regular Basis – Be Consistent!

If you join an association, show up for meetings on a regular basis. You won’t necessarily get referrals the first time you attend a networking meeting. But hang in there, as you become part of the “regular” crowd opportunities will drift your way.

Consistency makes your message more noticeable in other ways as well. Be sure that all your marketing material; ads, brochures, door hangers, postcards, web site, trucks, invoices, and yard signs all look as if they are part of the same company. Use the same fonts and same colors in everything you do. Always place you logo and phone number in the same position in all your advertising material. This will train your customers over time where to look for the information they need.

Work Smarter Not Harder

Effective marketing does not require that you spend a lot of money, it simply demands that what you spend, you spend wisely. You don’t have to outspend the biggest competitor in town to be successful; you just have to outrun him on the street. Via: Lorraine Ball - RoundPeg.biz

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WE TAKE THIS CONCEPT AND CATER TO THE NIGHTLIFE INDUSTRY!
Banawa Marketing, Inc. specializes in helping the Nightlife Industry (Nightclubs, Restuarants etc.) create a successful Referral Based Marketing System with the Hospitality, Travel, and Hotel Industry. We are affiliated and partnered with various "Concierge" Associations. If you are looking for a very effective way to promote and advertise your venue through "Street-Style" Marketing, give us a call, and we can assist you with a cost-effective way to boost up your business through the best form of advertising, "Word of Mouth".

What is Internet Blog Marketing?

So you have been hearing all about these blogs that are all the rage lately in the internet world. However, you have yet to start one of your own, and pretty much figure that you are the last person on earth that does not have one. While you may think that this is true, you are going to be shocked that not everyone has a blog, and most of those that do, have them for internet blog marketing purposes. Internet blog marketing is all of the rage just as much as blogs are. When you talk about internet blog marketing, you are meaning that you use the internet to market things on your blog. That would be the most simplest way to put it.

Marketing things on the internet is not as easy as it was just a few years ago. Everyone is into marketing online because of the pay per click programs that everyone wants a part of. And that means that the competition is fierce. In order to market things online and become successful at it, you need to choose a market. You can not just use one single blog to market a number of things unless they are all relevant. If you tried, you would really get no where and fast.

So, choosing your market is even kind of hard to do. Some people will tell you to choose low competition markets to begin with, that have many searches. However, other people will tell you to choose something that you know and love, and that you are passionate about. Even something that you can be known as an expert about. When you do so, you gain trust in the internet world, and many people will know you for your market and your views on it. And that in return will make you successful. However, you must truly know what you are talking about, or you will be found out. It has even been known that some will choose a topic to become an expert on, and when they do, learn all that they can about it before they begin to promote it. Even if they never knew much about it to begin with.

Internet blog marketing is still easier for some than others. It is easier the sooner you get started with it. Because the internet changes every day and things are not all ways the same, the faster you learn the best marketing techniques and tools now, the easier it will be for you once they change and start to become more complicated.

Not only does the interent change frequently, so do the search engines. For example, Google changes about four times a year. You will find that when it does go through a change and update everything, your page ranks are different, and so are your search rankings. When you might have been in the number two spot on Google search for 3 months, after they go through a change you just might find yourself to be on page three.

Internet blog marketing is all about knowing and becoming familiar with the internet. The more you know about it the better off your blogs will be. However, if you are just starting out, don’t get discouraged, you can still learn everything that you need to in order to become successful at blog marketing.

Banawa Marketing, Inc. specializes in Internet Blogging for the Nightlife & Travel Industry. If you need more online exposure for your business, contact us and we will hook you up!

Mobile Marketing Case Studies

TAO Las Vegas Case Study
TAO is one of Las Vegas’ premier nightclubs. Traditional print and email marketing were not providing enough return for their regular and special club night events. To solve this problem, they decided to implement a text messaging marketing strategy to promote their weekly parties as well as their big DJ nights. TAO also needed an easy way to capture their customer’s information once inside the club

Spearmint Rhino Case Study
Spearmint Rhino Gentlemen's Clubs and affiliated companies are the World's highest grossing Upscale Gentlemen's Club chain, operating locations around the World, and expanding at a rate of approximately 10 locations annually. The company, an international brand with venues on three continents, was looking for a way to continue their ongoing branding efforts in a way that would resonate with their core demographic. Recognizing the popularity of text messaging among those in their twenties, they decided that SMS marketing was the answer

Pacha New York City Case Study
PACHA is one of New York’s largest and premier nightclubs. Traditional print and email marketing were not providing enough return for their regular and special club night events. To solve this problem, they decided to implement a text messaging marketing strategy to promote their weekly parties as well as their big DJ nights. PACHA also needed an easy way to capture their customer’s information once inside the club

Isn't it time that you get started with Mobile Marketing for your Venue?

Contact us now: viptexting@gmail.com

Banawa Marketing, Inc - VIP Marketing Solutions

Mobile Marketing & SMS Text Messaging For Nightlife

As a night club owner you rely on a number of methods to assure a continuous flow of customers through your doors--flyers, hired promoters, print ads, and email campaigns. All of these methods have their pros and cons, and they can be effective if done well, but none of them offer you the direct, personalized power of SMS text messaging for nightclubs. Further, you can quickly and easily integrate your mobile marketing campaigns in to your other promotional efforts.

Nightclub promotions can be a difficult task--you spend money in various places, and it is often difficult to see if your investments are paying dividends. Mobile Marketing Programs for nightclubs holds down your costs, while taking the uncertainty out of the nightlife promotions process. When you send out text messages promoting parties at your nightclub, patrons come through the door, with their phones in hand. Unlike with email, which stays on the computer, you can have your customers pull out their phones to show you the message they are responding to--and in turn you can offer them VIP access, drink specials, reduced admission, or whatever else you dream up!

Texting for nightclubs is the next generation of nightlife promotion, and it's available now. If you haven't already, take a moment to see how other bars and night clubs are already using text messaging. If you're thinking about text messaging for your night club then chances are that your competitors are already running texting promotions. It's time to supercharge your nightclub promotions.

Contact us now for more information: viptexting@gmail.com

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