Thursday, April 23, 2009

Internet Blog Marketing

Blog marketing is a term used to describe marketing through Internet. Blog marketing is different from the corporate web sites, because these web sites attribute weekly or on a regular basis often emphasizing on a particular topic.

In addition, corporations use blogs to extend the relation with their respective customers and explain them about the qualities and features of their products or services. Over the past years, people using and maintaining blogs have increased tremendously.

Likewise, blog readers have also increased a lot, while some blogs have reported to witness more than thousand and even million readers a day. Just because blogs are the most regularly visited parts of a web site, they give you regular opportunities to connect actively with the audience.
Thus, businesses have regularly been paying reputed and popular bloggers to mention and update their products for better reviews and suggestions.

Advantages of Blog Marketing
- Blog marketing is one of the best and cheapest means of boosting a business and making it available to millions of people.
- It draws attention of many potential customers for interactive conversation by giving them a firm a chance to be a network forum on the Internet.
- You may establish yourself as an industry pioneer, who will enhance the image of your company and this in turn will be beneficial for business partners and other investors.

Blog marketing surely helps to build a good rapport with the customers, encouraging them to actively participate in building trusts and generate positive reviews.

Thus, blog marketing is indeed an intelligent and an economical means of widening and strengthening the business base.

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Thursday, March 26, 2009

Street Marketing

Growing up in NY the highest compliment you could pay someone, was to say they were “Street Smart”. This indicated the individual knew how to get things done, with a commons sense no nonsense approach to life. This same common sense approach is what makes Street Marketing, ideal for the small business owner looking to create a big impression on a limited budget.

Street Marketing is built on the same foundation as traditional marketing; clear goals, concise description of a target customer, and a well thought out plan.

The difference is a matter of focus!

Unless you have the marketing budget of Coca Cola or McDonalds, you don’t really have sufficient funds to support a true mass market campaign, one that reaches all consumers. Savvy Street Marketers narrow down their audience to people who are most likely to buy. They spend marketing dollars reaching a concentrated group several times, rather than trying to touch everyone once. This does not mean they limit to whom they sell, but simply to whom they actively try to reach with marketing materials.

Street Marketing takes leg work

How do you decide where do you invest your money? Take time to do some analysis and planning on the front end. Study your past sales, where does most of your business come from?

Also take time to look hit the streets. Look at census data, and local real estate and business publications to find uncover neighborhood trends. The local chamber of commerce may have some additional insight into where the “action” is.

And finally, are some sub-groups or communities ignored by your competitors? Each of these groups may make attractive targets. Be sure the community you select is large enough to support your business objectives. Then plan your attack.

Your goal is to get their attention. It is about reaching the right customers, with the right message, at the right time. Instead of running a 1/8 of a page advertisement in the Sunday paper, alongside five of your competitors, consider buying a larger advertisement in a smaller newspaper, or neighborhood directory. You are more likely to be noticed and remembered for supporting their community. And if you advertise on a regular basis, these smaller newspapers are more likely to make room for your press releases and informational articles.

Be on the Street on a Regular Basis – Be Consistent!

If you join an association, show up for meetings on a regular basis. You won’t necessarily get referrals the first time you attend a networking meeting. But hang in there, as you become part of the “regular” crowd opportunities will drift your way.

Consistency makes your message more noticeable in other ways as well. Be sure that all your marketing material; ads, brochures, door hangers, postcards, web site, trucks, invoices, and yard signs all look as if they are part of the same company. Use the same fonts and same colors in everything you do. Always place you logo and phone number in the same position in all your advertising material. This will train your customers over time where to look for the information they need.

Work Smarter Not Harder

Effective marketing does not require that you spend a lot of money, it simply demands that what you spend, you spend wisely. You don’t have to outspend the biggest competitor in town to be successful; you just have to outrun him on the street. Via: Lorraine Ball -

Banawa Marketing, Inc. specializes in helping the Nightlife Industry (Nightclubs, Restuarants etc.) create a successful Referral Based Marketing System with the Hospitality, Travel, and Hotel Industry. We are affiliated and partnered with various "Concierge" Associations. If you are looking for a very effective way to promote and advertise your venue through "Street-Style" Marketing, give us a call, and we can assist you with a cost-effective way to boost up your business through the best form of advertising, "Word of Mouth".

Monday, December 15, 2008

Looking for an Exclusive London Party Venue?

Are you looking for a London party planner with contacts at the most exclusive London night clubs and the experience to carry off even the most prestigious events? Whatever the occasion, if you’re looking for an exclusive London party venue contact now – we’re the biggest and most established party planner in London. is the biggest and most established party planner in London. We provide guest list places for our members at the some of the most fashionable night clubs in London as well as VIP entry, concession rates and queue jump entry to parties and one off events. was established in 1999, offering consultancy for the London bar, restaurant and club scene. From our origins as a small, successful promoter we have grown to become the capital’s largest nightlife entertainment body. Whether you’re looking for a chic birthday party venue for a few friends or a massive, no-holds-barred blowout at one of the best clubs in London, we can handle it.We’ve had nearly ten years experience as a London party planner, events organiser and consultant to the London bar, restaurant and club scene. Since 1999, we’ve worked with some of the best bars and clubs in London creating one off events for individuals, businesses and celebrities as well as after show parties, VIP receptions and regular club nights at venues like Camouflage Club and Paper Night Club

We have the contacts to get you access to the best London party venues, from Kensington Roof Gardens to China White, often at short notice. Our team of experienced party planners and event managers will work diligently to make sure you have the night of your life. We can arrange everything, from cars to and from the venue, VIP entry on the door and guest lists, tables and full VIP access - actually pretty much anything you fancy!If you’re looking for a last minute birthday party venue, our London guest list service can help – simply register free, choose the venue and date you’re looking for and leave the names of all the guests you require – we’ll take care of the rest. All you have to do is ask for the guest list when you get to the venue.

Put simply, are the number one party planner in London – for your perfect night out, all you have to do is click on the “Party Planner” link and fill out the form with your basic requirements - we will get back to you as soon as we can with a range of options.Once we know what you want, our team of experienced party planners and event managers will get to work, making sure you have the night of your life.
Banawa Marketing, Inc. specializes in hosting Hip Hospitality Parties - Contact us for more information!

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Thursday, October 23, 2008

What is Internet Blog Marketing?

So you have been hearing all about these blogs that are all the rage lately in the internet world. However, you have yet to start one of your own, and pretty much figure that you are the last person on earth that does not have one. While you may think that this is true, you are going to be shocked that not everyone has a blog, and most of those that do, have them for internet blog marketing purposes. Internet blog marketing is all of the rage just as much as blogs are. When you talk about internet blog marketing, you are meaning that you use the internet to market things on your blog. That would be the most simplest way to put it.

Marketing things on the internet is not as easy as it was just a few years ago. Everyone is into marketing online because of the pay per click programs that everyone wants a part of. And that means that the competition is fierce. In order to market things online and become successful at it, you need to choose a market. You can not just use one single blog to market a number of things unless they are all relevant. If you tried, you would really get no where and fast.

So, choosing your market is even kind of hard to do. Some people will tell you to choose low competition markets to begin with, that have many searches. However, other people will tell you to choose something that you know and love, and that you are passionate about. Even something that you can be known as an expert about. When you do so, you gain trust in the internet world, and many people will know you for your market and your views on it. And that in return will make you successful. However, you must truly know what you are talking about, or you will be found out. It has even been known that some will choose a topic to become an expert on, and when they do, learn all that they can about it before they begin to promote it. Even if they never knew much about it to begin with.

Internet blog marketing is still easier for some than others. It is easier the sooner you get started with it. Because the internet changes every day and things are not all ways the same, the faster you learn the best marketing techniques and tools now, the easier it will be for you once they change and start to become more complicated.

Not only does the interent change frequently, so do the search engines. For example, Google changes about four times a year. You will find that when it does go through a change and update everything, your page ranks are different, and so are your search rankings. When you might have been in the number two spot on Google search for 3 months, after they go through a change you just might find yourself to be on page three.

Internet blog marketing is all about knowing and becoming familiar with the internet. The more you know about it the better off your blogs will be. However, if you are just starting out, don’t get discouraged, you can still learn everything that you need to in order to become successful at blog marketing.

Banawa Marketing, Inc. specializes in Internet Blogging for the Nightlife & Travel Industry. If you need more online exposure for your business, contact us and we will hook you up!

Tuesday, October 14, 2008

Social Network Marketing on Facebook & Myspace

Using online social networks for marketing is different from traditional marketing tactics. It's not just a matter of getting your message out to as many people as possible. This is akin to spamming. The main distinction between traditional online marketing and marketing on online social networks is that effective online network marketing involves relationships. It is not just a matter of pushing your message; it's a matter of having a conversation or relationship with your audience.

Having said that, you may wonder who is your audience. Is it anybody and everybody who will listen? Not exactly. Although you should strive to increase the size of your network, you must keep in mind that you must target influencers within your market. Those people who blog or write, content producers, frequently are more likely to generate buzz about your organization than those who are content consumers. The content producers are the leaders of online networks. You want the leaders on your side.

In short, don't turn down somebody who friends you on an online network like Facebook or MySpace, the two largest network communities. Go ahead and add people who want to be your friends, if they take up too much time and don't provide any value for you, you can unfriend them later. Keep in mind that amongst those friends you add, there may be an influencer or two who will recommend your product or service to others. If you have a system that targets influencers, then you will have used an online network to its fullest potential.

Having said all that, it is vital that your interactions with your online friends are genuine. As soon as you come across as fake or not genuine, whatever goodwill you may have generated will flip into an equal amount of ill-will. Keep it personal and keep it real.

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Monday, October 13, 2008

Mobile Marketing Case Studies

TAO Las Vegas Case Study
TAO is one of Las Vegas’ premier nightclubs. Traditional print and email marketing were not providing enough return for their regular and special club night events. To solve this problem, they decided to implement a text messaging marketing strategy to promote their weekly parties as well as their big DJ nights. TAO also needed an easy way to capture their customer’s information once inside the club

Spearmint Rhino Case Study
Spearmint Rhino Gentlemen's Clubs and affiliated companies are the World's highest grossing Upscale Gentlemen's Club chain, operating locations around the World, and expanding at a rate of approximately 10 locations annually. The company, an international brand with venues on three continents, was looking for a way to continue their ongoing branding efforts in a way that would resonate with their core demographic. Recognizing the popularity of text messaging among those in their twenties, they decided that SMS marketing was the answer

Pacha New York City Case Study
PACHA is one of New York’s largest and premier nightclubs. Traditional print and email marketing were not providing enough return for their regular and special club night events. To solve this problem, they decided to implement a text messaging marketing strategy to promote their weekly parties as well as their big DJ nights. PACHA also needed an easy way to capture their customer’s information once inside the club

Isn't it time that you get started with Mobile Marketing for your Venue?

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Banawa Marketing, Inc - VIP Marketing Solutions

Mobile Marketing & SMS Text Messaging For Restaurants

Using SMS text Messaging for restaurants, your dining establishment can build deeper relationships your guests.

How do restaurants use text messaging to develop loyalty? Patrons join your mobile marketing list, and you provide them with regular offers via text message. Popular items among our current customers include free drink specials, mobile coupons, and special codes that can be used for reservations during busy times.

Text Messaging for restaurants is simple and sends a powerful message! Recognizing the benefits of SMS text messaging, more and more restaurants are running mobile marketing campaigns every day--all the way from quick-casual cafes to find-dining establishments

Get Your Restaurant Started Now, contact us now: